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The window price label, also known as the price sticker or Monroney label.
The window sticker’s four-position cell design allows the customer to essentially conduct an audit of the standard and optional features included on any given vehicle, as described in the following.
1) Vehicle Description
Includes basic information about the vehicle:
Vehicle Identification Number (VIN)
Model year, series and body style
Passenger capacity
Engine type and size
Transmission or transaxle type
Paint color and interior trim style
2) Standard Equipment List
Helps establish vehicle value by listing standard equipment.
Features are grouped together under five category headings for organized readability:
- Exterior
- Interior
- Functional
- Safety
- Warranty
Shows that all features listed are standard equipment, and are included in the vehicle base price
3) Price Information
Base Vehicle Price
Manufacturer’s Suggested Retail Price (MSRP)
Includes all standard equipment listed in Item 2
Package Group Price
The optional package portion begins with the Package Group price. The package contents are listed below and are indicated with an INC (included in package)
Separate Options
Following the Package Group contents are options that are not part of the Package Group. Across from each option is its price
Price Totals
Total Vehicle & Options, includes:
- Standard vehicle price
- Package Group price
- Additional option prices
Destination & Delivery Charges:
- Added to Vehicle & Options total
Total Before Discounts
- Includes vehicle price if all standard and optional equipment items were added separately
Discount Box and Total
- Total Before Discounts, minus ...
- Package Group Discount, equals ...
- Total
Important Conditions:
- The discount is the amount saved over the total of individual options, if purchased separately
- Package discount is canceled if package equipment is deleted
- Package equipment has a positive influence on resale value
4) Gas Mileage Information
- The two numbers in large type are the EPA mileage estimates for each gallon of gasoline
- CITY MPG estimate is for around-town, stop- and-go traffic
- HIGHWAY MPG estimate is for driving on freeways, turnpikes and open roads
- Customers’ actual mileage will vary, depending on road conditions and driving habits.
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